WILSON
WILSON TENNIS CLUB | FEEL ELECTRIC
The Wilson Tennis Club invited guests to Feel Electric — an immersive art-house experience where sport met style. Visitors explored Wilson’s latest tennis collections, fueled their day with custom AG1 smoothies, and scored exclusive daily giveaways, all within a dynamic environment designed to energize and inspire both athletes and fans alike.NYC/NYC
08–21–25
Agency: BMF
3D Design
Art Direction
Prop Styling
PHOTOGRAPHY BY: SEAN SMITH
WILSON TENNIS CLUB | FEEL IN FLOW
At Roland Garros, the Wilson Tennis Club invited guests to Feel In Flow—a state of peak performance where focus sharpens and everything else fades away. Blending sport and style, the immersive experience put attendees in the mindset of an athlete, from the emotional highs and lows of competition to staying cool under the Parisian summer sun with Wilson’s latest UPF innovations. PAR/FR
05–22–25
Agency: BMF
3D Design
Art Direction
PHOTOGRAPHY BY: WILSON SPORTING GOODS
WILSON TENNIS CLUB | FEEL THE HEAT
As the debut of the Wilson Tennis Club, Feel the Heat brought sport and style together in an immersive brand experience at Indian Wells. Guests stepped into the shoes of pro players—literally and figuratively—navigating the emotional highs and lows of competition while discovering innovative gear designed to beat the desert sun, including Wilson’s new UPF technology.
IW/CA
03–07–25
Agency: BMF
3D Design
Art Direction
Prop StylinPHOTOGRAPHY BY: TOMMY TON