PARLUX
SUMMER MINK
Ahead of NYFW, we created a bespoke experience to debut Better World Fragrance House’s latest scent, Summer Mink. The immersive, sensorial activation brought the fragrance’s layered, emotive story to life through rich textures, evocative visuals, and personalized moments. Designed to celebrate the craftsmanship and messaging behind the product, the experience deepened guests’ connection to the brand and embodied the artistry and emotion at the heart of Summer Mink.NYC/NYC
09–10–25
Agency: BMF
3D Design
Art Direction
Prop StylingPHOTOGRAPHY BY: CHRIS LAVADO & ELIZABETH SHRIER
THE ICONIC LAUNCH
To celebrate the launch of her latest fragrance, we delivered the full-throttle Paris experience: a bold, nostalgic spectacle that stopped customers in their tracks. Arriving at Ulta in her signature pink Bentley, Paris stepped onto the scene as brand ambassadors in pink velour tracksuits handed out samples to cheering fans.
We celebrate The Iconic Life of Paris Hilton with a VIP launch that brought it all to life—the fashion, the fragrance, the pop culture-defining moments.
LA/CA
04–29–25
Agency: BMF
3D Design
Art Direction
Prop StylingPHOTOGRAPHY BY: TOMMY TON