OGX
LOVE LABS
OGX invited guests to explore the science and soul behind their formulas through an immersive experience that blended education and self-expression. Designed to highlight the brand’s innovative ingredients and love-led philosophy, the activation celebrated what makes OGX a leader in hair care, offering guests the chance to learn, play, and fall in love with their hair all over again.LA/CA
02-22-2022
Agency: MKG
Graphic Design
Prop StylingPHOTOGRAPHY BY: BEN DRAPER
OGX FESTIVAL HAIR
At this year’s Governors Ball, OGX took self-love to the main stage—inviting festivalgoers to celebrate their hair with playful, share-worthy experiences. From complimentary styling sessions and vibrant photo moments to surprise giveaways, the activation embodied the brand’s signature “uncapped love.” With a presence spanning both GA and VIP Cabana, OGX created an inclusive environment that honored every hair type and every moment of confidence, joy, and festival freedom.NYC/NYC
09-24-2021
Agency: MKG
Graphic Design
Prop StylingPHOTOGRAPHY BY: JORDAN KLEINMAN