PILM DESIGN  
0—2025

SHEIN

STATE FAIR OF TEXAS  

SHEIN brought Western flair to the State Fair of Texas with an immersive saloon-themed experience celebrating fashion and Texan culture. Guests shopped curated looks, personalized pieces with embroidery and airbrush tattoos, and captured shareable moments, all part of a playful, fashion-forward activation that embodied SHEIN’s bold, experiential spirit.DAL/TX
09-26-2025
Agency: BMF  
3D Design
Art Direction
Prop Styling
PHOTOGRAPHY BY:  BERNIE ANICIETE

ROLLING LOUD

SHEIN took over Rolling Loud Los Angeles with SHEIN Street, a high-energy, fashion-forward activation inspired by hip-hop festival culture. From bold accessories and statement tooth gems to immersive styling moments, the experience invited thousands to amplify their look and embrace festival style in true SHEIN fashion.LA/CA
03-15-2025
Agency: BMF  
3D Design
Art Direction
Prop Styling
PHOTOGRAPHY BY:  SHEIN

BREAKAWAY FESTIVAL

SHEIN took center stage at Breakaway Festival with the SHEIN Style Station, an exclusive eight-stop tour celebrating bold festival fashion. As a key sponsor, the brand amplified its cultural footprint through high-impact engagement, featuring body marbling, custom tattoos, a grab-and-go vending machine, and a vibrant photo wall that became the festival’s must-visit moment.
MULTIPLE STOPS/USA 
Summer 2025 
Agency: BMF  
3D Design
Art Direction
Prop Styling
PHOTOGRAPHY BY:  SHEIN