LIVING PROOF

THE REFLECTION ROOM

To celebrate the launch of Living Proof’s Perfect hair Day™ High-Shine Gloss, we hosted an exclusive NYC influencer event designed for discovery and shareability. Guests explored a series of interactive moments, from a high-gloss styling bar and permanent bracelet station to tooth gem applications, curated bites, and photo ops — all set to a live DJ and immersive lighting that amplified content creation and fueled buzz around the must-have launch.

NYC/NYC
09–25–24
Agency: BMF
3D Design
Art Direction
Prop Styling

PHOTOGRAPHY BY: IZZY ROBERTTI

HOUSE OF SLIVING PROOF

The House of sLiving Proof, an influencer and media event that played into Paris’ iconic persona and famous parties. The experience featured interactive, photo-worthy touchpoints that highlighted Paris campaign with Living Proof. Over 200 influencer attendees captured content–from the pink carpet entrance to the interactive Living Proof hair bar and style-lab photo moment, generating over 13 million social impressions.

LA/CA
03–08–24
Agency: BMF
3D Design
Art Direction
Prop Styling

PHOTOGRAPHY BY: MARGARITA CORCORAN

COME CLEAN

To celebrate the launch and introduce the new Clarifying Detox Shampoo, Living Proof debuted its first consumer-facing experience at Art Basel Miami Beach. The interactive installation invited visitors to creatively “Come Clean” through immersive storytelling, product discovery, branded giveaways, and complimentary treats at the Living Proof Café.

MIA/FL
12–09–23
Agency: BMF
3D Design
Art Direction
Prop Styling

PHOTOGRAPHY BY: MAX STUDIOS

HAIR TECH(NO) CLUB

To mark two decades of innovation, we designed an immersive influencer experience that brought the Living Proof brand to life in bold, futuristic fashion. Every detail of the event was crafted to push the boundaries of traditional beauty activations — from high-tech product trials and custom on-site tattoos to dance-driven moments of connection.

NYC/NYC
09–20–23
Agency: BMF
3D Design
Art Direction
Prop Styling

PHOTOGRAPHY BY: SANTIAGO ELLIOT

PILM DESIGN 0—2025

PILM DESIGN
0—2025